The Philippines is one of the most pronounced examples of their [Multiply] large international following. Alexa ranks Multiply as the 5th largest site in the Philippines - with more than 2 million unique monthly visitors. We had earlier reported that 39% of the site’s traffic comes from the Philippines. Therefore it’s no surprise that they’ve managed to land a multi-year ad deal with one of the Philippine’s largest networks, ABS-CBN. ABS-CBN has 67 televisions stations, 19 radio stations, 30 websites and reaches 97% of the Filipinos with televisions. Under terms of the agreement, ABS-CBN interactive will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues.
The deal highlights the importance of international markets U.S. press often take for granted. Sites like Friendster and Orkut have found large international followings while their U.S. markets are dormant. With a global internet, foreign markets are expected to become even more important in the future. According to research firm Datamonitor Plc., by the end of this year, Asia will account for 35% of the world’s social networking users, with 28% of users in Europe, the Middle East and Africa, 25% in North America, and 12% in the Caribbean and Latin America. Once again, startups concerned about getting big may want to get international.
Read more at TechCrunch
Link: 
